Amazon packages being delivered to the concierge desk of an apartment building
Amazon, an ecommerce and cloud computing company, announced that will shutter its Prime Try Before You Buy shopping program. Prime Try Before You Buy allows customers to try on clothing and recreate the department store experience at home.
The closure will take place on January 31, 2025.
Try Before You Buy allowed customers to try eligible items from women’s, men’s, kids’, and baby clothing, as well as shoes, and accessories before making a purchase. “You have seven days to try the items at home and we’ll only charge for the items you keep,” Amazon said in a statement at launch =
“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever” said Susan Saideman, vice president of Amazon Fashion Europe, at launch.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost” said Xavier Garambois, vice president of Amazon EU Retail. In 2018. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the U.S. in June.”
In a statement, Amazon said that, “[G]iven the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option, effective January 31, 2025.
(Photo: Accura Media Group)
